STAND OUT. RIDE DIFFERENT.
With a unique, West Coast-inspired clothing brand built for the bold.
Welcome to Nu' Hawg Apparel™! — where the ride meets the lifestyle.
Our gear is more than fashion — it’s a statement for those who glide with confidence and move with purpose. Born from West Coast roots and built for riders who carve their own lane, Nu' Hawg™ brings a fresh edge to motorcycle culture and streetwear alike.
Whether you're rolling solo or just vibing different, our exclusive collection lets you express your freedom — on the bike or in everyday life.
Because at Nu' Hawg™, we live by one rule:
“If you ain't gliding, you ain't riding™.”
Get ready to ride in style. Your lane starts here.
The Nu' Hawg Brand
TM
01
The Birth of Nu' Hawg™
Born and raised on the West Coast, Founder & CEO Kayo Curtis has always felt a deep connection to the open road — the kind of ride that clears your mind and feeds your soul. After relocating to Houston, Texas, his love for motorcycles was reignited in a major way. One summer evening, gliding through the city with nothing but the hum of the engine and the wind on his face, an idea hit him like a full-throttle rush: create a brand that captures the soul of the streets, the freedom of the ride, and the attitude of the West.
​
That moment inspired more than a name — it sparked a movement. "If you ain't gliding, you ain't riding" became more than just a phrase — it became the heartbeat of Nu' Hawg Apparel™. It’s a mindset, a lifestyle, and a nod to the real ones who ride with purpose and presence.
From then on, Nu' Hawg™ became Kayo's mission, his passion, and his legacy — crafted for those who don’t just ride... they glide.
02
The Nu' Hawg™ Way: Mission
At Nu' Hawg™, we exist to inspire riders to live with grit, glide with style, and ride with purpose. Our mission is to empower rebels, risk-takers, and road kings to express their freedom unapologetically. Rooted in West Coast swagger and built with Southern soul, our apparel is more than fashion — it’s a statement of motion and meaning.
We live by our motto: "If you ain't gliding, you ain't riding."
It’s not just a slogan — it’s a standard.
Whether you’re carving corners or cruising city lights, Nu' Hawg™ is designed to move with you — bold, untamed, and full of fire.
03
The Nu' Hawg™ Way: Core Values
At Nu' Hawg ™, we strive to embody a set of core values that define our brand and inspire our community. These values guide our actions, shape our decisions, and drive our commitment to excellence.
​
-
West Coast Style: Embracing the laid-back, rebellious attitude of the west coast.
-
Community: Building a supportive and positive community of riders, united by our shared passion for the open road.
-
Quality: Providing creative, original quality fashion that stands the test of time.
-
Leadership: Encouraging riders to dare to be bold and stand apart from the pack.
-
Respect: Treating all riders with respect, promoting a culture of awareness and consideration on the road.